The collaboration marks a pivotal expansion for Forest Forward, which utilizes the Purpose Built Communities model to drive investment in housing, education, and entrepreneurship. KTA Media Group will manage a wide-reaching communications portfolio, including executive visibility, crisis management, and national media relations. CEO Elizabeth Wattley emphasized the need for a partner capable of conveying the authenticity of the organization’s work as it nears the completion of its centerpiece restoration project.

Since the engagement began, the firm has already secured regional and national coverage for the theater project. Kayla Tucker Adams, founder and CEO of KTA Media Group, views the initiative as a potential blueprint for urban revitalization nationwide. Beyond the theater’s debut, the agency will support ongoing capital campaigns and community programming designed to foster long-term growth for South Dallas residents.