The strategic alliance aims to bridge the gap between high-intent consumers and major retail brands. By embedding Cartera’s offer network directly into the loyalty apps where users are already active, Kigo seeks to boost engagement and provide brands with granular transaction analytics. For the companies involved, the goal is to shift from generic rewards to precise, merchant-funded offers that trigger during active shopping sessions.

Ben Straley, President and Chief Product Officer of Kigo, noted that the integration leverages their personalization engine to present the right offers at the moment of purchase, effectively increasing the return on ad spend for participating retailers. Marc Mazzone, General Manager of Cartera, emphasized that the partnership grants merchants direct access to a vast, highly engaged audience that is otherwise difficult to reach at this scale. This move expands the reach of Cartera’s reward infrastructure, which currently powers programs for major airlines and banking institutions, while reinforcing Kigo’s position in the loyalty technology space.