Wallis transitions to this newly created leadership role after a tenure at Prospect Direct, where she specialized in connecting prospective owners with franchise opportunities. At Franchise FastLane, she will focus on streamlining communication channels and expanding resources for the company's network of consultants, aiming to drive higher conversion rates for the firm’s portfolio of emerging brands.

Tim Koch, president of Franchise FastLane, noted that Wallis was selected for her track record in fostering trust within the industry. The firm currently manages a broad service suite, including territory mapping, lead registration, and compliance oversight. Her addition follows a period of rapid expansion for the company, which has facilitated the opening of over 10,000 franchise units since its 2017 inception.