The AI Venix reimagines the brand’s signature silhouette by applying a digital-inspired pattern across its 42mm black case, multifunction dial, and silicone strap. While the initial camouflage concept originated from AI-generated imagery, the development team at GUESS refined the pattern and managed the material selection to ensure the final product retained a human-led design standard. The timepiece is restricted to a run of 200 individually numbered units, each arriving in custom packaging designed to match the watch’s graphic motif.

Brett Gibson, President and Chief Commercial Officer of GUESS Watches, described the project as a move to expand the design process rather than automate it. According to Gibson, the technology served as a catalyst for a new visual direction that human designers then translated into a wearable, analog product. The collection is currently available for purchase exclusively through the official GUESS Watches website.