The new signature dish features a sweet-and-savory caramelized onion glaze finished with a layer of golden crunchy flakes. The flavor profile was handpicked by Felix, who has long been a vocal proponent of the chain’s menu, frequently citing the Crunch Butter Chicken and Jamaica Sotteok Manna Chicken among his favorites. Following a limited soft launch at company-operated sites on July 7, the item will be available across all U.S. locations.

Company representatives describe the collaboration as a natural evolution for the brand, noting that the performer’s genuine enthusiasm for the food makes him an ideal ambassador. Beyond this initial product launch, the partnership includes a series of upcoming digital and in-store campaigns. Founded in 1995, the South Korean chain has seen rapid expansion in the U.S. market, recently earning recognition from Yelp as a top-ten fastest-growing brand in the restaurant sector.