Lauren Flexon, CEO of Luray Peanut Company, stated the new product line preserves the heritage of the snack while introducing an approachable heat. The release features the signature cayenne-forward tang of Texas Pete, a move Garner Foods marketing director Katie Chaffin described as a fresh take on a familiar Southern product.

The peanuts are rolling out to retail shelves in three formats: a 12-ounce grab-and-go pouch, a 2-pound family bag, and a 5-pound bulk option for foodservice providers. Early distribution partners include Piggly Wiggly Alabama, Parker’s Convenience Stores, and Georgia Tomato. The launch targets a broad market, ranging from independent convenience outlets to large grocery chains, as the companies look to leverage the nearly century-old reputation of the Texas Pete brand.