The series centers on Mitsutaka Oji, a middle-aged man who maintains a professional, capable facade while harboring an intense, private passion for cute aesthetics. The newly released trailer provides a first look at this double life, highlighting the vibrant animation style and introducing the show's ensemble cast. Beyond the main narrative, the trailer features a glimpse into the animated world of Pagtaro & Friends, a mascot-led short starring Oji's personal favorite character.

Voice actor Kazuyuki Okitsu leads the production as Mitsutaka Oji, with Miyu Tomita voicing the mascot Pagtaro. The supporting cast includes Fuka Izumi as Boskichi, Yurie Funato as Anne, Asami Tano as Carry, and Hinata Sato as Gurepi. Complementing the visual reveal is the insert song PAGUTTO-ICCHATTE, an upbeat track composed by YUPPA and performed by the cast, which has already debuted on major streaming platforms. Based on the manga series published by Flex Comix, the anime arrives as the original source material reaches its eleventh volume in Japan.