The appointment follows a period where Wilenius served as a consultant for the platform. His move into the ownership structure comes at a strategic moment as the Finnish market prepares for significant regulatory shifts. Editor-in-chief Aleksi Virtanen noted that Wilenius’s expertise is crucial for navigating these upcoming changes, providing the outlet with a competitive advantage in the iGaming news sector.

Founded in 2024, Rahapelisanomat currently captures over 30,000 monthly visitors by tracking lottery results, industry employment, and sector-specific developments. Wilenius believes the existing editorial foundation is robust enough to support an aggressive expansion strategy, focusing on maintaining journalistic independence while scaling the brand's influence beyond Finnish borders.