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Money Talk

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G FUEL Launches X-Men '97 Season 2 Inspired Collection

Mutant power meets performance fuel as G FUEL debuts its Uncanny Golden Berry collection, timed to the second season of Marvel Animation’s hit series X-Men '97. Starting July 17, the limited-edition lineup brings thematic branding to the brand’s energy and hydration formulas, available exclusively through the company’s online storefront.

G FUEL Launches X-Men '97 Season 2 Inspired Collection
Photo: Bio & News

The release centers on a $64.99 collector’s box, which packs a 40-serving tub of the new Golden Berry energy formula, a custom 24-ounce metal shaker, and a set of exclusive series-themed stickers. For those skipping the bundle, the brand is offering the Uncanny Golden Berry Energy Tub for $38.99 and a caffeine-free, sugar-free Supreme Hydration version for $28.99.

This partnership aligns with the continued momentum of the Disney+ series, which holds a 99% rating on Rotten Tomatoes and features an ensemble voice cast including Ross Marquand and Cal Dodd. G FUEL, founded in 2012, continues to lean into entertainment-focused collaborations to reach its global audience, currently distributing to over 125 countries.

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