The project originated during the research phase for the publisher’s viral hit, The Book: The Ultimate Guide to Rebuilding Civilization. While compiling that guide, the team encountered hundreds of ingenious concepts that never transitioned into everyday life. This collection serves as a tribute to those near-misses of human innovation.

Following a successful crowdfunding campaign that raised over $500,000, the hardcover edition will be available in the United States and Canada beginning August 14, 2026. Kickstarter backers will find their names listed within the pages, a nod to the studio’s history of community-driven publishing. A public launch event featuring Charney and the Hungry Minds founders—Seva, Artur, and Timur—is scheduled for August 20th at G-Gallery in Soho, New York City.