The Paradigm B2B Combine reports, which analyze platforms through 38 weighted criteria and direct customer feedback, awarded commercetools top honors in areas including Vision & Strategy, Ability to Execute, and Customer Service & Support. A notable jump occurred in Site Search, where the company advanced from bronze to gold status in both market segments, highlighting a shift toward more intelligent product discovery for complex B2B catalogs.

Doug McNary, CEO of commercetools, noted that the results validate the company's focus on helping enterprises navigate the transition toward agentic and autonomous commerce. The platform's recent expansion, which includes tools like 'commercetools for Builders' and a modular commerce approach, aims to lower technical barriers for companies looking to update their digital ecosystems incrementally rather than through total replatforming. With over 600 global brands currently utilizing its API-native technology, the company continues to position its infrastructure as a primary foundation for businesses automating commerce operations.