The company’s growth trajectory is backed by data from major retail platforms including BDSA and Headset, which currently rank it as the top adult-use cannabis brand in the state. President Mack Hueber credits this performance to the brand's ability to scale production while maintaining vertical control, highlighted by a recent 25,000-square-foot facility upgrade in Lafayette.

Beyond retail presence, the brand is pushing into social consumption spaces. During the recent Governors Ball music festival, ayrloom served as the first hemp-derived THC beverage partner on-site. The activation moved over 4,000 units of their 1mg micro-dosed drinks, a move the company views as a critical test for integrating low-dose cannabis products into standard festival concession lineups. Simultaneously, the brand has expanded its product catalog, introducing a 2-gram all-in-one vape line and scaling its infused pre-roll business, where it currently holds the top market position in New York.