The eight-color collection centers on vampirecore, emphasizing black cat-eye and blood-red jelly finishes. Beyond the polish, the kit includes a portable nail lamp and various embellishments meant to support elaborate, theatrical nail art. By bundling temporary spider tattoos and an invitation letter with the gels, the brand aims to position the manicure as a centerpiece of the user’s overall holiday costume.

To drive engagement, the company is launching an interactive campaign on its social media channels. Users are encouraged to adopt one of four roles—Townsfolk, Immortal Vampires, Witches' Coven, or Hunters of the Night—and share designs reflecting those personas. Participants are eligible for a $100 Amazon gift card intended to cover additional costume expenses. The collection is currently available through the Beetles Gel Polish website and Amazon storefront.