The product arrives as part of Black’s broader entry into the booming sexual wellness market, which is projected to reach $43 billion globally in 2025. Unlike utilitarian alternatives, the Bang Blanket prioritizes aesthetics, featuring a soft-touch exterior that conceals a functional barrier. The blanket is available for $69.99, with an optional deck of 100 Connection Cards priced at $26.99 to encourage partner dialogue.

Black, whose career spans roles as a real estate broker, DJ, and author, is positioning ONXX as a premium lifestyle brand. Beyond the blanket, the company is rolling out an Intimate Discovery quiz on its website to guide users toward curated collections. Further product expansions, including a line of candles, are scheduled to follow later this year.