The installation, located at Chicago’s McCormick Place from September 14–19, moves away from traditional trade show layouts to mimic the workflow of a high-tech machine shop. Motorsports figure Carey Hart will make his debut as a WIDIA brand ambassador by working alongside KRAUS MOTO’s Satya Kraus to machine components on a 5-axis CNC system. Painter Taylor Schultz will complete the custom build, which will eventually be awarded to a contest winner among the show’s attendees.

Beyond the motorcycle project, Kennametal intends to highlight its latest developments in milling, turning, and Swiss machining. The company is focusing heavily on its digital ecosystem, showcasing CAM integrations and software partnerships intended to optimize shop floor productivity. Dave Bersaglini, President of Metal Cutting at Kennametal, stated that the company’s objective is to provide integrated solutions that go beyond individual tooling components, helping manufacturers address complex production challenges through direct engagement with engineers and industry partners.