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Joy's Island Spice Claims Top Honors at 2026 Non-Alcoholic Competition

A blend of traditional Jamaican hibiscus and island spices has captured the beverage industry’s attention, as Joy’s Sorrel Hibiscus Elixir secured both Double Gold and the Elixir of the Year title at the 2026 International Non-Alcoholic Competition, marking a significant milestone for the growing sober-curious market.

Joy's Island Spice Claims Top Honors at 2026 Non-Alcoholic Competition
Photo: Bio & News

The Westwood, New Jersey-based company has seen its flagship product rise to the top of a competitive field, with judges awarding the elixir unanimous top scores. The drink, inspired by recipes from Portland, Jamaica, utilizes a base of sorrel—the Caribbean name for hibiscus—paired with fresh ginger and warming spices. It is designed to provide the complexity of a premium cocktail without the inclusion of alcohol.

Founder John Morris emphasized that the recognition validates both the brand's heritage and the shifting landscape of modern social drinking. As consumers increasingly prioritize wellness and sophisticated flavor profiles, the elixir has found a home in both high-end mixology and daily consumption. This latest achievement follows a platinum win at the 2026 L.A. Spirits Awards and a previous gold medal at the 2024 World Alcohol-Free Awards in London, cementing the brand's position as a leader in the premium alcohol-free segment.

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