The strategy rests on five pillars, emphasizing an integrated AI ecosystem that moves beyond simple command-based electronics. By utilizing the company’s proprietary V AI OS, Hisense aims to transition its hardware into proactive agents capable of anticipating user needs and managing complex household tasks. According to Yu, the goal is to provide devices that understand context, shifting the user experience from reactive utility to intuitive home companionship.

This shift coincides with the company’s sustained push into global premiumization, bolstered by its role as an official sponsor of the FIFA World Cup 2026. Partners like FIFA and Harvey Norman highlighted this long-term marketing approach as a key driver for the brand’s international footprint. As Hisense scales its investments in AI hubs, laser technology, and automotive electronics, it continues to hold the top global market position in the 100-inch and larger television segment. By combining these sports partnerships with a service-first focus, the company intends to solidify its presence in over 180 countries as the industry transitions toward intelligent, interconnected living.