The brand’s recent growth is anchored in a shift toward a more integrated service model. After overhauling its VIP membership and introducing The Clean Pup Plan, the company saw membership conversions jump by 110%. CEO Mike Rotondo attributes this momentum to a rising demand for tech-enabled, connected pet care experiences that cater to modern pet parents.

Technological infrastructure remains a primary driver for the firm's scaling strategy. By expanding its proprietary platform, SkipOS, the company has streamlined customer onboarding—resulting in a 25% increase in new accounts—and introduced AI-powered tools to optimize grooming capacity. These operational upgrades were a focal point at the recent Franchise Growth & Marketing Conference in Atlanta, where leadership highlighted their omnichannel approach to maintaining profitability. Beyond business operations, the brand recently expanded its community presence through its month-long Love Unleashed campaign, which supported LGBTQ+ organizations in Charlotte, Denver, and Atlanta.