Co-founders Michelle Jimenez-Meggiato and Andrea Meggiato are shifting their strategy to focus on a "better-for-you" approach. The company plans to launch PB&J Cups this fall, joining an existing lineup that includes its original pizza-inspired snacks and egg-filled breakfast cups. By moving away from a single-product identity, the duo intends to scale their reach across multiple dayparts while maintaining the chef-crafted quality that first gained traction at New York venues like Smorgasburg and Citi Field.

The venture has attracted significant attention from high-profile investors, including Lori Greiner, musician Caleb Followill, and actor Kevin Pollak. Since their 2021 appearance on Shark Tank, the founders have utilized their trade-secret dough to anchor their expansion. According to Andrea Meggiato, the transition reflects a balance between traditional Italian culinary techniques and the practical demands of modern, busy families seeking convenient, high-quality handheld meals.