The new lineup centers on the 'brain-eye axis,' featuring a cherry-flavored Focus Gummy that blends 100mg of lion's mushroom extract with Brahmi, gotu kola, and B-vitamins. To address visual health, a mango-flavored variant incorporates 10mg of trans-lutein and 2mg of zeaxanthin, intended to protect retinal cells from blue light and oxidative stress. These products utilize the company’s proprietary Gummiceuticals™ fiber matrix to maintain flavor without added sugar.

Beyond basic cognition, the collection includes a saffron-based gummy for stress management and a Creatine Pro option providing 1.5g of creatine monohydrate for mental and physical vitality. The expansion reflects broader industry shifts identified in Innova Market Insight’s 2026 reporting, where 73% of consumers identified healthy aging as a primary priority. CEO Eyal Shohat noted that the products are designed to shift the focus from reactive symptom management to proactive wellness. Head of New Product Development Jennifer Toomey emphasized that the company’s core expertise lies in stabilizing complex botanical blends, which are historically difficult to formulate into palatable, shelf-stable formats.