The company’s platform automates the end-to-end workflow of creator campaigns—from discovery and contracting to execution and global payments. Central to this process is Zest, an AI agent powered by a proprietary dataset called the Creator Graph, which tracks pricing and performance across thousands of B2B campaigns. Unlike consumer-focused influencer tools, Passionfroot targets the software sector, serving clients such as ElevenLabs, Figma, Replit, Framer, and Gamma.

Existing investors Creandum, Supernode Global, and s16vc also participated in the round. Co-founder and CEO Jen Phan will relocate from Berlin to New York to oversee US expansion, while the company prepares to open a third office in São Paulo. The fresh funding is earmarked for further development of the Zest agent and the expansion of the firm’s engineering and customer success teams across Europe and the Americas.