The appointments arrive as Prequel seeks to leverage its early momentum by formalizing its operational structure. Kristo, who previously steered the global transformation of NYX Professional Makeup and served as CEO of Huda Beauty, will direct the brand's overarching growth strategy. Her tenure at L'Oréal, spanning nearly two decades, provides the institutional experience needed to scale the dermatologist-founded business while maintaining its clinical focus.

Toral Patel joins the team to oversee marketing, creative direction, and e-commerce. With a background including senior roles at The Estée Lauder Companies, L'Oréal, and Kopari Beauty, Patel is tasked with amplifying the brand’s educational mission and community engagement. For Dr. Ellis, the goal remains bridging the gap between professional dermatologic expertise and accessible consumer products. By integrating Kristo’s operational track record with Patel’s expertise in prestige retail, Prequel aims to solidify its position in the competitive skincare market while preserving the evidence-based credibility that fueled its initial success.