Modi’s trajectory at the Calgary-based company stems from a persistent focus on matching consumers with service providers through a lens of genuine utility. This philosophy has propelled Consumer Genius beyond its Canadian roots into the United States, the United Kingdom, and Australia, spanning sectors as diverse as solar energy, personal finance, and legal claims. The firm currently facilitates connections for over 60,000 consumers monthly.

Central to this expansion is Modi’s investment in AI-driven targeting. By prioritizing consumer outcomes over simple volume metrics, she has distinguished the company’s approach to performance marketing. Reflecting on the award, Modi emphasized that the value of the business remains tethered to tangible results for partners and users alike. "The work is what matters," she said, noting that her primary metric remains whether those engaging with their platforms are better off for the experience.