Modi launched the company with a focus on closing the information gap between consumers and service providers through data-driven digital marketing. Under his leadership, the firm moved beyond its Canadian roots to establish a significant footprint in the United States, the United Kingdom, and Australia. The company utilizes proprietary AI-powered infrastructure to manage lead generation across diverse verticals, ranging from auto lending and personal insurance to solar energy and home repair.

Central to the firm’s growth is a performance-based model where partners pay exclusively for verified consumer inquiries, a strategy that has bolstered long-term retention. While acknowledging the accolade, Modi attributes the success to the operational team managing the complex logistics of cross-border connections. Despite the current scale, he maintains that the company is still in the early stages of its development, noting that significant challenges remain in the global markets they occupy.