Spanning 2660 NW 3rd Ave, the new venue features more than 500 instruments from the Gibson family of brands, including Epiphone, Kramer, and MESA/Boogie. The interior design emphasizes the brand's heritage, highlighted by an overhead conveyor belt that mimics the company’s craftory finishing process. Beyond retail, the space includes a live performance stage intended for artist showcases and album releases, alongside the first stateside Gibson art gallery.

Interim CEO Anne Rohosy described the project as an evolution of the traditional retail experience, aimed at fostering a connection between the brand and the city's diverse musical landscape. The location also offers the Gibson Custom Made to Measure program, allowing visitors to design bespoke guitars with guidance from on-site experts. As part of a partnership with Goldman Properties, the venue occupies the ground floor of the Wynwood Garage, positioning the brand within a major hub for local photography, street art, and global music culture.