The platform arrives as sports franchises reach unprecedented valuations, driven by aggressive media rights deals and the entry of institutional capital. Nuñez, formerly of Goldman Sachs and TPG Capital, brings experience in professional boxing and athlete wealth management, while Valdes-Fauli leverages his role at Chemistry Cultura and his work with Latinos in Sports to bridge the gap between global brands and evolving fan demographics.

ITOB will operate as a bi-weekly video podcast, featuring high-profile guests such as Emilio Estefan, former NBA player Josh Childress, and NASCAR champion Daniel Suarez. The content aims to move beyond headlines, focusing on the mechanics of sports real estate, the impact of artificial intelligence, and the influence of private equity on team operations. Produced by the Stay Tranquilo network, the project intends to expand into newsletters and long-form documentary content to establish a permanent foothold in the industry's decision-making circles.