The organization is scaling its Party at the Polls program to host over 5,000 events nationwide, partnering with groups such as the ACLU, Alpha Kappa Alpha, and the ALL IN Campus Democracy Challenge. These gatherings serve as both a turnout strategy—historically boosting participation by 2–4 percentage points—and a response to rising anxieties regarding voter safety and access. With nearly 50 million Gen Z voters eligible to participate across 80,000 elections this November, organizers are betting on cultural influence to bridge the gap in a demographic where only 43% identify with a major political party.

Kalisha Dessources Figures, senior advisor to When We All Vote, emphasized that the current political landscape requires immediate, community-centered action. By leveraging the platforms of Martin and Monét, the initiative seeks to cut through social media noise to reach young, Black, and Latino voters. The co-chairs join a roster that includes Michelle Obama, Stephen Curry, and Selena Gomez, focusing their advocacy on civil rights, reproductive health, and the practical mechanics of voter registration.