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Canopy Scales Retail Presence With Nationwide Ulta Beauty Partnership

Starting July 27, 2026, wellness brand Canopy is bringing its suite of home health devices to 360 Ulta Beauty locations nationwide. The expansion integrates Canopy’s humidifiers, shower filtration systems, and aromatherapy tools into the retailer's dedicated wellness department, marking a strategic shift toward beauty-focused home care.

Canopy Scales Retail Presence With Nationwide Ulta Beauty Partnership
Photo: Bio & News

The partnership introduces a curated selection of hardware to physical storefronts, while a broader catalog—including air purifiers and various showerhead finishes—remains accessible through Ulta.com. Among the physical offerings is the Solstice Aroma Kit, an Ulta-exclusive bundle featuring scents designed to transition from day to night. Justin Seidenfeld, co-founder and president of Canopy, noted that the collaboration aligns with the company’s goal of embedding wellness technology into daily self-care rituals.

Laura Beres, Vice President of Wellness at Ulta Beauty, emphasized that the move caters to a growing consumer demand for science-backed products that improve skin and hair health. By placing these devices alongside traditional beauty products, the retailer aims to bridge the gap between home environment maintenance and personal care routines. This launch follows Canopy’s broader strategy to move its products out of niche wellness channels and into mainstream retail environments, positioning its minimalist appliances as essential components of a modern, health-conscious home.

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