Manual stimulation remains the primary method for most, with 54% of respondents relying on their hands. However, the survey reveals a growing reliance on auxiliary aids: 15.5% of adults incorporate sex toys, 10.5% use erotic media, and 5.3% rely exclusively on fantasy. These habits reflect a broader acceptance of self-exploration as a legitimate component of personal health routines.

Dr. Jenni Skyler, a resident sex therapist for Adam & Eve, emphasizes that there is no singular correct approach to masturbation. She suggests that whether individuals prefer manual methods or integrated stimulation, the practice functions as a vital form of self-care. The findings, gathered by an independent third party, underscore the company’s push to move sexual wellness into the mainstream conversation, framing it as a judgment-free aspect of adult life.