Karkos will report to North American CEO Michael O'Connor and global CEO Joris Van Rooy. Her mandate covers the company’s entire marketing ecosystem, including brand strategy, social media, content production, and data analytics. O'Connor cited her history of scaling consumer brands as the primary driver behind the appointment, noting that her background in omni-channel revenue growth matches the company's current trajectory.

Before this move, Karkos served as Chief eCommerce Officer at Dick’s Sporting Goods and held CMO positions at TD Ameritrade and the combined SiriusXM and Pandora entity. Unisport, which is backed by private equity firm Innova Capital, operates a digital-first model spanning retail, media, and software. The firm aims to leverage her experience to deepen engagement with its existing audience of football players and fans while scaling its footprint beyond its European strongholds in Poland and Denmark.