Since its inception in 1993, the agency has focused on the strategy of earned media, prioritizing organic coverage over paid distribution for its clients. The firm’s portfolio spans a diverse range of sectors, including health, fashion, legal, and consumer products. These placements have appeared across national broadcast networks, trade publications, and wire services.

Co-founder Vicki Southard attributes the longevity of the practice to the original mission of securing recognition for clients based on the inherent newsworthiness of their stories. By leveraging the specific expertise and product knowledge of the professionals they represent, the firm has maintained a steady output of placements throughout its 33-year history.