The partnership targets a growing market need for precise attribution as agencies and media owners scramble to connect digital engagement with tangible real-world outcomes. Rishabh Software will utilize the Unacast platform to build custom solutions covering omnichannel attribution, retail media analytics, and digital out-of-home (DOOH) audience tracking. These tools are designed to translate complex visitation data into actionable insights for marketing teams aiming to refine their customer journey strategies.

Saumil Shah, Chief Strategy Officer at Rishabh Software, stated that location-based analytics have become a fundamental requirement for modern marketing technology stacks. Chris Gildea, Chief Revenue Officer at Unacast, emphasized that the collaboration directly addresses the demand for proving real-world impact in an era where privacy compliance is paramount. The joint offering focuses on accelerating measurement maturity, allowing organizations to leverage AI-driven platforms to segment audiences and optimize performance across diverse media channels.