Founded in Newport Beach in 2022, the company has scaled to 47 locations across the U.S. by centralizing its training protocols. To maintain quality across its new footprint, the firm utilizes its proprietary NakedMD Academy, where every injector must pass certification overseen by the company’s board-certified plastic surgeons. This model aims to replicate the brand's signature results regardless of the specific geography.

Medical Director Dr. Steven Chao identified New York as a critical strategic market for the company’s ongoing expansion. Beyond the immediate Northeast openings, the brand is preparing for a wider rollout in Georgia, Florida, and the Carolinas by fall 2026. The company’s service menu ranges from neurotoxins and facial fillers to regenerative therapies and proprietary treatments like K-TOX and Naked Glow+.