The company, which claims a 30% conversion lift for organizations using its online checkout, is now applying that same infrastructure to physical spaces. Tap to Donate allows volunteers to process gifts instantly on mobile devices during galas or walkathons, solving the long-standing industry issue of manual reconciliation and unmatched donations. Early adopters reported a 24% increase in average gift size during the first month of use, as donors no longer need to navigate to a website to complete a transaction.

Simultaneously, the platform is addressing the common problem of the zero-dollar fundraiser through its new Peer-to-Peer tool. By integrating an AI-powered coach, the software guides supporters through the process of writing their stories and tracking milestones. This approach has already shown significant success during early access, nearly doubling the number of fundraisers who secure at least one contribution compared to traditional methods. Both offerings are designed to ensure that donations made at an event or through a social network update the same unified donor record used for online giving.