CEO David Cantu announced the hire as part of a broader effort to strengthen governance and accelerate the company’s go-to-market strategy. Dunnam brings three decades of experience in scaling high-growth technology businesses, having previously held senior leadership roles at industry giants including Dell. Her background in driving revenue and building high-performing teams will serve as a cornerstone for Craftable’s ongoing expansion.

Dunnam noted that the hospitality industry stands at a critical inflection point, where operators rely increasingly on AI-driven insights to maintain profitability. By integrating purchasing, accounting, and inventory management into a single platform, Craftable aims to provide the real-time visibility necessary for operators to navigate today’s complex economic landscape. Her involvement is expected to sharpen the company's focus on long-term innovation and market reach.