The integration provides Evosus Legacy and LOU cloud-based platform users with automated gift card management, encompassing sales, redemptions, and real-time balance tracking. By embedding these functions into the existing software interface, the companies aim to reduce operational friction for retailers while increasing customer retention.

Factor4 CEO Dan Battista noted that the partnership extends the reach of their integrated gift card technology, while Evosus CEO Dan McManus highlighted the move as a response to client demand for robust loyalty tools. This integration is designed to support year-round engagement and seasonal sales spikes by linking gift card performance directly to the merchant's core accounting and inventory systems.