The latest additions to the St. Louis-based retailer’s inventory include a signature Harry Potter bear alongside sweaters inspired by Harry and Ron. The release also introduces a new line of Mini Beans plush toys depicting the mascots of each Hogwarts house: the Gryffindor lion, Ravenclaw raven, Hufflepuff badger, and Slytherin snake. These items join established favorites like the Sorting Hat with sound effects, light-up wands, and various school uniform ensembles.

Anjali Khosla, Vice President of Brand Management at Build-A-Bear, noted that the partnership aims to blend the company’s signature make-your-own experience with iconic character designs. To coincide with the launch, the company is hosting a giveaway for fans in the United States and the United Kingdom. Running from July 31 through August 7, the contest offers winners prizes ranging from private VIP store experiences to trips to Warner Bros. Studio Tour Hollywood.