Priced between $35 and $65, the range includes graphic tees, hoodies, and two hat silhouettes. The design language leans into nostalgia, featuring artwork that references local record shop culture rather than standard festival branding. Beyond the digital storefront and select retail locations, the items will anchor a physical activation on the festival's Polo Field.

This pop-up, branded as Pacsun Records, mimics a neighborhood shop layout and sits near the main stage. The space offers live screen printing throughout the three-day event, including four designs exclusive to the festival grounds. Richard Cox, Chief Merchandising Officer at Pacsun, noted the goal was to replicate the feeling of discovering a prized vintage find rather than distributing mass-produced festival gear. Richard Goodstone, co-founder of Outside Lands, cited the brand's ability to integrate with the festival’s specific cultural identity as the primary driver for their continued partnership.