The program targets the shift in commerce where autonomous machines, rather than humans, manage procurement. With Gartner projecting that 90% of B2B buying will be AI-intermediated by 2028, traditional search engine and pay-per-click strategies are losing relevance. GreenCore provides the backend architecture, including its CPG Knowledge Graph—a database containing 38,350 beauty and personal care brands and 3.29 million points of sale—while agencies retain control of client relationships and rate cards.

Technically, the program utilizes standardized protocols like MCP and A2A, operating through four distinct servers that handle cataloging, procurement, telemetry, and partner identity. This setup allows agencies to bypass the significant development costs of building proprietary AI systems. According to GreenCore CEO Matthew Keddy, the platform enables agencies to enter the $2 trillion grocery procurement market by leveraging a pre-built infrastructure that is already active across 50 global markets.

Onboarding is designed to be rapid, with agencies expected to have their first client live in under 10 days. The program is currently restricted to select markets, including London, Paris, and Mexico City, with placements limited to ensure service quality. By running on Microsoft Azure and utilizing localized sovereign nodes, the platform aims to provide high-performance procurement tools while maintaining lower energy consumption than standard generalist AI models.