The festival featured a heavy-hitting lineup including Jay Park, ZICO, KARINA, Taemin, Sunmi, and Shownu & Hyungwon of MONSTA X. Beyond the stage, the event maintained its reputation for large-scale water battles, drawing fans into an immersive environment that prioritizes active participation over passive viewing. This year’s edition marked a pivotal moment for MADEONE Corp., the festival's operator, as it leans into a collaboration with CSTS Enterprises to scale its footprint.

CSTS and its PremierX brand provided expertise in hospitality and audience engagement, aiming to refine the festival's delivery as it targets international growth. According to Winnie Chan, General Manager of CSTS Integrated Marketing, the event functions as a cultural platform rather than a standard concert series. Following the successful execution in Seoul, the organizers are now focused on exporting this specific model of interactive entertainment to new markets across Asia and beyond.