The company developed this wrist-worn model after direct feedback from its user base, which currently exceeds 30,000 customers for its safety platform. By moving beyond the pendant design, the firm aims to capture a larger share of the growing market for GPS-enabled medical alerts. CEO Ed Evans noted that safety solutions must adapt to individual routines rather than forcing a one-size-fits-all approach on users.

Technically, the wearable functions independently of a smartphone, utilizing nationwide cellular connectivity to facilitate two-way voice communication with response agents. It includes GPS location sharing and a one-touch SOS button. Priced at $79 with monthly service plans starting at $25, the device is available through the company’s retail network and digital storefront. This expansion aligns with broader industry trends, as data from AARP indicates that approximately 75% of adults over 50 prefer to remain in their homes as they age, driving sustained demand for unobtrusive, independent living technologies.