The seasonal drop features a distinct split between nostalgic aesthetics and wilderness-inspired themes. Collections such as Vintage Wilds, Retro Glaze, and Vintage Riviera lean into mid-century tones, while the Mocha Sweater, Wildwood Leopard, and Deerwood Tale sets focus on forest-influenced palettes. These kits provide the components for both minimalist manicures and complex nail art, designed to match the shift toward warmer, textured layers in seasonal wardrobes.

To drive engagement with the new range, the brand launched the "What's Your 2026 Fall Nail Style?" campaign this August. Through its social media channels, including @beetlesgelpolish, the company is soliciting user-generated looks for a chance to win the new product sets. A company spokesperson described the launch as a move to treat nails as a permanent accessory, providing accessible tools for consumers to refresh their style without professional salon intervention.