The expansion brings Miller Diaz-Cobo, a senior director who spent the last decade in New York, to lead the new office. According to partner Sarah Evans, the move acknowledges Miami’s status as a gateway to Latin America and the Caribbean, rather than just a seasonal destination. The firm aims to leverage this proximity to deepen ties with local media, creators, and the burgeoning community of luxury hospitality and real estate stakeholders.

By establishing a dedicated hub, the agency intends to provide localized counsel for its global roster of clients. This includes support for major events like Art Basel and the Formula 1 Miami Grand Prix, which have fundamentally reshaped the city’s profile. This office marks another addition to the agency's existing network, which spans major cities across North America and the United Kingdom, further integrating the Florida market into its broader strategic communications framework.