The new practice centers on three core pillars: providing fractional financial strategy for executive teams, optimizing finance operations to address reporting gaps, and managing digital transformations. By leveraging Geller’s existing infrastructure in human capital and treasury management, Creedon aims to help organizations modernize their technology stacks and improve scalability.

Marty Geller, founder of the firm, noted that the launch aligns with the company’s broader strategy of integrating specialized expertise with advanced technology. Creedon joins the firm following a tenure at a global top 10 accounting firm, where she led national advisory and outsourced accounting practices. Her background includes extensive work with the Nonprofit Digital Technology Strategy & Innovation team and repeated recognition on Crain’s New York Notable Leaders list. The move coincides with Geller’s planned relocation to a new Manhattan headquarters at 99 Park Avenue this autumn.