The session, titled "Is Your Brand Optimized for AI Search?", focuses on the mechanics of Generative Engine Optimization. Greg Abel, founder of Abel Communications, and Leah Nurik, CEO of Brandi AI, plan to guide attendees through the process of improving brand accuracy and citation frequency within systems like ChatGPT, Gemini, Claude, and Copilot. The discussion will highlight how organizations can refine their content to better align with the logic these engines use to summarize expertise and recommend products.

Participants will learn to evaluate the readiness of their existing web pages for AI interpretation and leverage earned media to build digital authority. The webinar targets communications leaders who need to transition from traditional SEO to strategies that influence how AI platforms perceive and validate brand reputation. The event takes place from 10–11 a.m. ET, with registration available via Zoom.