The Tablì system enters the market at $129.99 for the machine, available in Graphite Black, Sand White, and Walnut Brown. Unlike standard pod-based brewers, the system uses a concave, solid-pressed coffee tab that expands during extraction to produce a distinct crema. Lavazza is positioning the technology as a solution for consumers seeking a cleaner, more transparent coffee experience, eliminating the plastic or aluminum waste typically associated with single-serve machines.

Following its direct-to-consumer debut on LavazzaUSA.com, the company plans to expand distribution to Amazon later this month. Daniele Foti, VP of Marketing for Lavazza North America, noted that the initial consumer interest during the June and July presale phases exceeded company projections. To support the national rollout, the company has launched a marketing campaign featuring the "Coffee Factory" film, which will run across major streaming platforms including Netflix, Hulu, and Amazon Prime Video. The system offers various bundle configurations, ranging from a $169.99 entry-level set to a $249.99 all-in-one package that includes a milk frother.