The expansion marks a significant push for the Denver-based brand, moving its signature digestive health product into the nationwide wholesale market. According to CEO Logan Cheirotti, the goal is to increase accessibility for Costco members seeking a streamlined approach to gut health. The formula centers on 60 billion colony-forming units, specifically highlighting clinically studied strains like B. lactis Bl-04® and B. lactis HN019™.

Beyond the primary probiotic strains, the supplement incorporates 20 mg of heat-treated L. gasseri CP2305. This postbiotic addition reflects the company’s focus on the intersection of digestive function and systemic wellness. By securing shelf space at 625 warehouses, Physician’s Choice aims to leverage Costco's retail footprint to scale its reach among health-conscious consumers.