The company, which leverages a proprietary tracking app used by 155,000 enthusiasts to log their maritime history, is targeting £50 million in annual turnover by 2027. Unlike traditional agencies, The Cruise Globe uses granular data from its platform to provide advisors with a complete profile of a client’s preferences—from past cruise lines to specific destinations—before the initial contact is made. This data-driven approach aims to eliminate repetitive administrative tasks, allowing staff to focus on personalized client guidance.

CEO Matt Jones notes that while the company is a technology-first operation, the core business model remains anchored in human expertise. The firm, which is affiliated with the Global Travel Collection, is currently hiring advisors in the UK and the US to manage its growing pipeline of inbound leads. By equipping consultants with AI-powered tools, the founders intend to prove that technology can amplify, rather than replace, the role of a trusted travel professional.