The addition of Redeye brings a new visual profile to the Durango, joining an existing roster of shades that includes B5 Blue, Destroyer Grey, Green Machine, Night Moves, Pitch Black, Red Oxide, and White Knuckle. According to Dodge CEO Matt McAlear, the choice of paint serves as a critical connection point for performance-focused customers looking for distinct factory-direct styling.

Orders for the $595 paint option are open now across the entire HEMI-equipped range. This includes the 360-horsepower Durango GT HEMI, the 475-horsepower Durango R/T 392, and the high-output 710-horsepower SRT Hellcat and SRT Hellcat Jailbreak variants. The company plans to showcase the new look during the Roadkill Nights event at the M1 Concourse in Pontiac, Michigan, held August 7-8, where additional announcements regarding the brand's color strategy are expected.