Roberts’ commitment to the cause is rooted in his upbringing in an African American community where diabetes was widespread. His perspective was further shaped by his mother’s career as a school nurse, which exposed him to the struggles of children dealing with undiagnosed or poorly managed conditions. He views the advocacy work not as a corporate duty, but as a personal obligation to his neighbors and friends.

The appointment follows the June 13, 2026, Tour de Cure event held at Domino's Farms in Ann Arbor. That fundraiser successfully generated $370,305 for medical research and advocacy initiatives. Caracal, which has been a consistent supporter of the organization, contributed $2,530 to the total as a team. The American Diabetes Association currently coordinates a massive network of 565,000 volunteers and 12,000 healthcare professionals to address the systemic challenges of obesity and diabetes management across the country.